new media for crypto & frontier tech

great products die quiet.
we make sure yours doesn't.

blocmates helps crypto and tech teams turn complex ideas into content that cuts through. research, strategy, video, editorial, distribution. one team, end to end.

book a call established 2019.
scroll

who we are

we started in editorial. a small team helping crypto projects explain what they actually built, in language people could understand. that was 2019.

six years later, we're a full new media company. long-form research, educational video, narrative films, podcasts, newsletters, and creator campaigns. we've worked with some of the most interesting protocols in the space. we've turned down hundreds more.

we are independent. 16 million eyeballs a month across our channels, all organic. the traffic is earned, not bought. that distinction matters to us, and it matters to the teams we work with.

we are the audience we serve. that's not a marketing line. it's just true.

what we do

five ways
we can help.

01

editorial & research

we turn whitepapers, technical docs, and product updates into content people actually read. deep, honest, and searchable forever.

complete guidesbeginner guidesdev researchnarrative strategy
02

video & multimedia

founder interviews, product walkthroughs, narrative films, IRL sessions, and full ecosystem livestreams. produced and distributed by us.

on the spotexplainednarrative filmsoff the record
03

newsletter & social

17,500+ subscribers, 26% open rate. we place your story inside the meal deal and amplify across X, Telegram, and a 20-45 creator affiliate network.

newsletter takeoverX amplificationtelegramcreator network
04

campaigns & strategy

sprint engagements or sustained multi-month campaigns. we handle positioning, content calendar, distribution, and coordination, end to end.

1-month sprints3-month campaignspassive biz devwarm intros
05

creative direction

most projects have a good product and a brand that doesn't reflect it yet. we work with a small number of clients on full creative positioning — visual identity, brand language, and how your product looks and feels across every touchpoint. this isn't logo design. it's the strategic layer that sits above it.

brand positioningvisual identitycreative strategy

the right fit

not for
everyone.

good fit if...

  • your product is genuinely interesting and hard to explain
  • you're building something new, not riding a trend
  • you understand that narrative is infrastructure, not an afterthought
  • you're launching, scaling, or repositioning and need to cut through
  • you want a partner who pushes back, not a vendor who nods
  • you're ready to move when we say go

probably not if...

  • you need approvals on every sentence
  • you can't articulate why your product exists
  • you're looking for bulk content at low cost
  • you treat community as a checkbox, not a long game
  • you want to own the blocmates voice instead of partner with it

we work with a small number of teams at any given time. that's what makes it work. you get our full attention, and your story gets the space it deserves.

proof of work

six years.
all earned.

86K+
X / Twitter followers
17.5K
newsletter subscribers
26%
newsletter open rate
17K+
YouTube subscribers
16M+
monthly eyeballs
15%
referral traffic from ChatGPT
45+
creator affiliates
46K+
monthly website visits

how it works

from first call
to ongoing execution.

01

book a call

30 minutes. we figure out what you're building, what's not landing, and whether there's a genuine fit. no pitch deck required.

02

tailored proposal

we write a proposal built around your specific situation. deliverables, timeline, investment. no ambiguity, no hidden fees. pricing upfront, always.

03

we produce, we ship, we notify

content goes live across our channels. we handle everything from production to distribution. you get notified when it's out.

04

embedded and ongoing

the best partnerships go further than content. we embed inside your product, build genuine understanding, and over time become a forward-deployed media team operating from inside your brand. passive business development and warm intros come standard from day one.

n

let's talk.

no decks, no discovery calls with seventeen people. book a call and alex or grant will come to you directly. if there's a fit, we'll take it from there.

book a call →

you'll be asked to confirm your budget, company,
twitter handle, and that you're the decision maker.

// the team

alex larkin

partner and cmo. partnership lead, narrative strategy, and your first point of contact.

@alexblocmates

grant shears

founder and ceo. executive oversight and strategic direction. available for founder-level conversations at key milestones.

@blocmates

if your budget is under $15k, we're not the right fit. we'd rather tell you that now than waste both our time.