new media for crypto & frontier tech

great products die quiet.

we make sure yours doesn't.

blocmates creates narratives that drive mindshare through storytelling and new media.

book a call established 2019.
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who we are

we started in editorial. a small team helping crypto projects explain what they actually built, in language people could understand. that was 2019.

six years later, we're a full new media company. long-form research, educational video, narrative films, podcasts, newsletters, and creator campaigns. we've worked with some of the most interesting protocols in the space. we've turned down hundreds more.

we are independent. 16 million eyeballs a month across our channels, all organic. the traffic is earned, not bought. that distinction matters to us, and it matters to the teams we work with.

we are the audience we serve. that's not a marketing line. it's just true.

what we do

six ways
we can help.

01

editorial & research

we turn whitepapers, technical docs, and product updates into content people actually read. deep, honest, and searchable forever.

complete guidesbeginner guidesdev researchnarrative strategy
02

video & multimedia

founder interviews, product walkthroughs, narrative films, IRL sessions, and full ecosystem livestreams. produced and distributed by us.

on the spotexplainednarrative filmsoff the record
03

newsletter & social

17,500+ subscribers, 26% open rate. we place your story inside the meal deal and amplify across X, Telegram, and a 20-45 creator affiliate network.

newsletter takeoverX amplificationtelegramcreator network
04

campaigns & strategy

sprint engagements or sustained multi-month campaigns. we handle positioning, content calendar, distribution, and coordination, end to end.

1-month sprints3-month campaignspassive biz devwarm intros
05

creative direction

most projects have a good product and a brand that doesn't reflect it yet. we work with a small number of clients on full creative positioning: visual identity, brand language, and how your product looks and feels across every touchpoint. this isn't logo design. it's the strategic layer that sits above it.

brand positioningvisual identitycreative strategy
06

new media operations

most projects have something worth saying but no infrastructure to say it consistently. we embed a new media operation directly into your team, producing content for your own channels, coaching your people on what actually works, and building the systems that let you show up with authority. this isn't coverage. it's capability.

content strategychannel growthembedded team

six moments we were built for.

when to work
with us.

01

pre-launch & gtm

you have a product, a date, and a window. the narrative needs to be locked, built, and distributed before the moment, not scrambled together after it. we front-weight hard and make sure the market knows what's coming and why it matters.

mainnet launchtoken launchproduct release
02

rebrand & repositioning

you've pivoted, renamed, or shifted strategy. your old narrative no longer reflects what you've actually built. we work with you to lock the new positioning before anything goes out, then build the content layer that makes the market catch up with where you actually are.

narrative pivotbrand refreshstrategic shift
03

sprint around a specific moment

a major announcement, partnership, or event is coming and you need maximum signal in a defined window. we activate fast, build the content, and distribute it across every channel that matters to your audience.

announcementspartnershipsconferences
04

entering a new audience

you've built credibility in one corner of the market and now you're crossing into new territory. a different chain, a different demographic, a different geography. we translate what you've built into language that lands with the audience you're moving into.

new marketscross-chainaudience expansion
05

sustained narrative campaign

you're past launch and scaling. one-off pieces aren't enough anymore. you need consistent presence, compounding authority, and a content operation that keeps the market educated and engaged over months, not just weeks.

3-month campaignsongoing presencenarrative compounding
06

building your own media capability

you want to own your distribution, not rent it. we embed directly into your team and build the systems, content, and habits that let you show up consistently on your own channels, with the editorial quality and strategic direction that makes it actually work.

embedded opschannel growthcontent systems

the right fit

not for
everyone.

good fit if...

  • your product is genuinely interesting and hard to explain
  • you're building something new, not riding a trend
  • you understand that narrative is infrastructure, not an afterthought
  • you're launching, scaling, or repositioning and need to cut through
  • you want a partner who pushes back, not a vendor who nods
  • you're ready to move when we say go

probably not if...

  • you need approvals on every sentence
  • you can't articulate why your product exists
  • you're looking for bulk content at low cost
  • you treat community as a checkbox, not a long game
  • you want to own the blocmates voice instead of partner with it

we work with a small number of teams at any given time. that's what makes it work. you get our full attention, and your story gets the space it deserves.

proof of work

six years.
all earned.

86K+
X / Twitter followers
17.5K
newsletter subscribers
26%
newsletter open rate
17K+
YouTube subscribers
16M+
monthly eyeballs
15%
referral traffic from ChatGPT
45+
creator affiliates
46K+
monthly website visits

how it works

from first call
to ongoing execution.

01

book a call

30 minutes. we figure out what you're building, what's not landing, and whether there's a genuine fit. no pitch deck required.

02

tailored proposal

we write a proposal built around your specific situation. deliverables, timeline, investment. no ambiguity, no hidden fees. pricing upfront, always.

03

we produce, we ship, we notify

content goes live across our channels. we handle everything from production to distribution. you get notified when it's out.

04

embedded and ongoing

the best partnerships go further than content. we embed inside your product, build genuine understanding, and over time become a forward-deployed media team operating from inside your brand. passive business development and warm intros come standard from day one.

n

let's talk.

no decks, no discovery calls with seventeen people. book a call and alex or grant will come to you directly. if there's a fit, we'll take it from there.

book a call →

you'll be asked to confirm your budget, company,
twitter handle, and that you're the decision maker.

// the team

alex

partner and cmo. partnership lead, narrative strategy, and your first point of contact.

@alexblocmates

grant

founder and ceo. executive oversight and strategic direction. available for founder-level conversations at key milestones.

@blocmates

if your budget is under $15k, we're not the right fit. we'd rather tell you that now than waste both our time.